Cars make up a significant part of life these days. With a steady but sturdy increase in the number of cars and car owners, we see an increasing need for car care services. Physical maintenance, insurance, charging ports for EVs and optimal parking spots for your personal car is of utmost importance, and the automotive care sector has seen a rise in both service providers and users of these facilities.

Efficiency is key in today’s practical age, and if you have a one-stop shop for all your car care needs, what more could you ask for? The task, then, is designing and developing an app that streamlines these processes for the ease and requirements of the user audience. This is exactly what Way is – a car super app that has the solutions to all your problems.

Based in Trivandrum, Way is the super app for your car’s every need. From reserving that premium parking spot to your car’s insurance, this app connects users to nearby car care facilities with features customized to their likes. Since their customer base is concentrated in the USA, their design and service vertical objectives are dedicated to that specific audience. Way’s existing establishment as a known parking service company paved the way for a solid branding foundation, around which our UI/UX design plans amplified their app’s reception.

The Way app’s main challenges were surrounding the introduction of their new service verticals. In branching out to carwash and insurance services, these elements needed to be incorporated seamlessly into the user’s app interface experience. Our work came down to making sure to accommodate their primary loyal users to their emerging services. We had to maintain brand identity and voice while pursuing their project objectives.

With user interviews, research, and testing, we pinpointed user expectations of the platform, and what they would look for if Way expanded their service horizons to other verticals. We managed to expand the scope of Way’s existing branding, making it easier for users to navigate the new additions to the platform’s services. We built on the information we gathered, incorporating our expertise in UI/UX design and CX design thinking to put forth a product that’d work wonders.

Over the course of a year, our team of designers and managers worked tirelessly to meet Way’s objectives for the project. Working on a strong, existing brand, we focused on refining and amplifying every user experience element, no matter how small.

We addressed Way’s concerns and conducted regular and thorough reviews to understand what worked and what didn’t. Every stakeholder played an important role in the design and development process; communication became our biggest strength. Working onsite at Way’s headquarters made for effective communication and reviewing, enabling us to put out some of our best work as a design studio.

The updated Way platform featured their venture into other car care services, founded on their users’ existing behaviours and expectations for their portal. User testing showed an overall satisfaction in the smooth transitions into the new verticals, harbouring efficiency and easy-to-use design elements.

UX Design & Project Management: Yuvasree, Vanisree

UI & Visual Design: Nidhin, Akhil & Sanjay

The upgrade project for the Way platform was a high-intensity design project, one of our biggest, and we were able to deliver a product that encouraged user activity on their platforms. We were all in for the Way project, and were delighted to exceed the stakeholders’ expectations for the upgrade. Way now firmly stands at the forefront of the personal car care industry in USA.