From the early days of Bitcoin to cryptocurrency today, the digitized fintech landscape has seen a scaling evolution. Cryptocurrency has moved from a niche sector to a global financial powerhouse industry, a market shift that holds high stakes in today’s economy. The industry is illuminated with advancements in blockchain technology, decentralized finance, and digital wealth management, redefining the nuances of cryptocurrency investment and usage.

Regular cryptocurrency users are familiar with the sharp edges of fintech, and now demand easy navigation, cutting-edge protection, and organizational services that make their lives easier. As a means to tend to all these user concerns and needs, Cypher steps up the cryptocurrency wallet game with security and style up their sleeve.

Cypher, a multi-chain wallet app backed by Y Combinator, is an app that addresses user concerns with their user-oriented, high-security, and efficient multi-chain wallet technology. As the adoption of cryptocurrencies and blockchain technology grows, they resonate with the importance of user experience and design that caters to the user. This is where we come in – our UI UX design expertise and product design proficiency paved the way for their cryptocurrency and blockchain app.

To develop and design Cypher's app functionality and user experience, we conducted thorough research. Competitor research revealed that there were only a few full-service cryptocurrency apps, and there was a glowing lack of crypto-to-cash avenues for easily convertible transactions. Cypher’s team also communicated their commitment to user-friendly navigation and multi-interface journeys. We developed a firm understanding of their concerns and requirements, backed by our market research, and got to designing their multi-chain crypto wallet.

We pinpointed some features from competitors and personalized them to fit Cypher’s brand, and added features that appealed to users. Working off the insights from our research, we applied our expertise in UI/UX design and product design to create seamless onboarding for custodial and non-custodial wallet options.

Throughout this 9 month process, we created three completely intuitive and seamless user flows. The option for custodial or non-custodial wallets, a portal to send and receive assets, and a cross-chain transfer feature that connected the Ethereum blockchain to multiple blockchains and vice versa. 

To meet the concerns and requirements uncovered during our discovery and research phase, we incorporated seasoned UI/UX design solutions to assure full seamlessness on their mobile app. We created low-fidelity wireframes that simplified transactional features, and decided on design and style elements with Cypher stakeholders involved.

Cypher wanted to simplify the cryptocurrency management process for their customers, and remove the seriousness of the blockchain industry; we opted for fun colours and minimalistic designs, finding a balance between lively and reliable. We also designed the first ever crypto debit card for Cypher’s users, allowing a sense of cohesive finance management and ownership.

To ensure the crypto app was running smoothly and effectively, we conducted usability tests and compared the fully designed app with user goals and expectations. Our user-empathetic design approach addressed Cypher’s market-focused needs, all while maintaining an air of enjoyable user experience. Our product design and UI/UX design services helped create an engaging cryptocurrency multi-chain wallet, boosting user satisfaction and engagement.

UX Design & Project Management:  Vanisree

UI & Visual Design: Nidhin, Akhil & Naveen

Cypher’s MVP launch aimed to bring a refreshing, multi-channel change to the cryptocurrency and blockchain industry. We created a user experience from scratch, one that aligned with the brand’s identity, needs, and requirements, and adhered to market trends and user expectations. Doing so helped Cypher establish their position as an efficient and well-designed player in the blockchain wallet game.