At our product design studio, we identify the obstacles that users find with navigating your brand and business.
In the preliminary phase of the design process, we sit down with the client and understand the problem space and gather enough evidence to strategically design the product, addressing all the elements that users look for in a SaaS product.
The Research phase is the most essential step across the entire lifecycle of a product. We decode the market space and the users, their needs, expectations, and pain points. This is mainly done when a new feature is added, or to improve the existing ones, increasing conversion rates and reducing friction for users.
We believe that every person on our team has the potential for greatness, and we nurture a culture of learning and improvement here.
We’re a tight-knit people, celebrating successes and navigating challenges together. No matter what, we’re a team.
The way to the top is one of breaking barriers. We take risks and embrace curiosity and change.
We know and practice the importance of honest communication and respect for one another.
Every client, no matter how big or small, deserves the best of our services. We work tirelessly on every project we undertake.
We conduct a User Experience Audit to investigate less-than perfect areas of your current products, what's causing friction for users and hindering conversions. From basic business fundamentals to sales data, we find out how your product can be improved.
Competitor analysis provides strategic insights into the features, functions, flows and feelings evoked by the design solutions of your top competitors. Analyzing these aspects leads the way to strategically designing a superior product and experience.
We build 5 - 6 fictional characters that match your real users to represent the core customer demographics and expectations. This helps us understand the different ways a user interacts with the product. This helps develop effective messages that speak directly to users.
The design process begins after we define the problem, develop a proper solution with data, and validate them. We tackle all challenges that are ill-defined by reframing the problems in empathetically.
We create user journey maps to gain insights into how a typical user interacts with your product. We then look at online and offline aspects of user flow. We determine the most important goals that the product should achieve, along with an empathy map that indicates user reaction each step.
We create a visual representation of your current product’s infrastructure, features and hierarchy to define every path your user takes through the product. We construct IA based on two major assets: a visual hierarchy, and a legend for displaying different types of features, interactions, and flows.
We begin wireframing your product, conveying high-fidelity functionality, page or site layout and user experience. It’s a simple, static layout of ‘what-goes-where,' showing the potential direction of a page or feature to your product, allowing for rapid iterations and adaptations.
Visual design is more than just aesthetics. Our goal is to bring important elements in a frame and highlight them to grab the attention of your users. We prioritize the content on a page through size, color, typography, space, layout and images.
Once we have a usable product, we add visual attributes like colors, icons, and shadows, refining the look and feel of your product. Our goal in this step is to align your brand vision with the design language.
We test the functionality of your completed digital product by observing real users as they attempt to complete tasks on it. We try and understand the user's concerns and usability issues to correct them effectively.
