Mumbai’s property landscape has always been synonymous with luxe opportunities. Tracing its roots back to the early 20th century, Mumbai luxury equated to colonial residences with sprawling gardens and high ceilings. After the global pandemic that shook all industries, the Mumbai luxury property sector has seen a surge that can only be described as a renaissance.

Today’s market has different needs. Customers expect architectural perfection and satisfaction within their reach. The city’s luxury property market is illuminated with sea-facing views and futuristic architecture, redefining the avenues of luxury living in the city. This understanding sparked a new direction, flexible across individuals and institutions: HomeSharp unlocks the future of luxury real estate for you.

A Mumbai-based firm, HomeSharp is a visionary luxury real estate buying platform keen on linking personal connection and customer satisfaction to their drive for excellence and efficiency. HomeSharp’s CEO firmly believes in catering to customers’ distinct homebuying demands and expectations. We channelled this customer-centred approach into a specific list of UX design and CX design objectives.

To evolve HomeSharp’s customer and functional experiences, we did our due diligence. Our research revealed key challenges within the realty arena. On user-related concerns, we discovered that construction managers were often apprehensive, faltering communication avenues, and inaccuracies in filtering and listings. Altogether, we had a solid idea on what needed tackling and got to work.

Upon even more research, we marked some characteristics that would benefit them, including interactive maps, real-time pricing, and offering personalized recommendations to users based on their preferences. Playing on these insights, we didn’t just stop and acknowledge these industry standards, we applied our expertise in UX design and CX design to resonate with distinct homebuyer needs and expectations.

We had four months and a solid plan. We know any experience comes alive with strong brand identity, and that’s where we started. Our ideation process for HomeSharp’s branding involved cohesive visual elements like fashioning a logo, fixing on a suitable colour palette, and typography, all of which reflected the luxury the platform radiated.

To address the challenges uncovered during our research phase, we applied UX/UI design expertise to enhance HomeSharp's mobile and web platforms. We created low-fidelity wireframes to simplify property search and agent communication, followed by high-fidelity prototypes in Figma to refine and perfect user flows and intuitive accessibility.

HomeSharp wanted to streamline the homebuying process for their customers, and we designed a property dashboard to track property listings, buyer inquiries, and agent responses in real time. We incorporated intuitive filters, 360-degree views, and quick inquiry forms for smooth user experiences.

To ensure the platform was effective, we conducted usability tests with construction managers, real estate agents, and contractors. Through A/B testing, we optimized the real-time project dashboard for simplicity and data visibility. Our user-centric design approach addressed agents' unique pain points, empowering them to provide customized services. By prioritizing UX design and CX strategies, we created engaging experiences with thoughtful interactions and fun graphic elements.

UX Design & Project Management: Yuvasree R

UI & Visual Design: Nidhin, Avinash & Swathin

HomeSharp's MVP launch revolutionized Mumbai's luxury property landscape. We transformed the user experience through refreshed branding and UX/UI design. This poised HomeSharp for growth as a luxury real estate trailblazer, driven by user feedback and innovation.