Brand storytelling is a continuous process, one that deserves attention to detail and efficiency. The dawn of the digital age has deemed visual content crucial to marketing, without which the businesses would fall behind in the market. Digital collateral on websites nurture compelling brand narratives, strengthening customer-brand relationships.

The market is fierce, and its audience more expectant than before. Whenever a customer interacts with a brand, they expect stimulating experiences. The digital market is meant to attract users, and turn them into loyal customers, and brands need strategic digital collateral to stand out. Catering to the need of the hour, Lenovo connects with their customers with creative digital collateral solutions.

“For those who do” is a sublime tagline that rushes our minds to the technology giant, a wide range of electronics and technological solutions. Lenovo’s dedication to delivering stylish, efficient products to their customers seeps into their customer diligence. To match their consideration to their digital brand identity, we moved to formulating digital assets and marketing collateral that strengthened their presence.

We performed in-depth assessments into Lenovo’s brand strategy, enumerating ways we could incorporate brand elements into the digital assets they required. Since marketing collateral needs to both accurately display brand presence and appeal to the customer’s tastes, we had to navigate the balance between market patterns and user-focused designs.

Upon further research, we marked some characteristics that would benefit Lenovo's customers, including interactive product demos in-store, real-time product information, and cohesive e-book assets. Playing on these insights, we applied our expertise in UX design to resonate with Lenovo's brand identity and customer needs.

We had a systematic plan to come up with digital creative assets for impactful marketing collateral for the brand. Our ideation process involved cohesive visual elements like working with their brand’s color palette and typography, their brand personality, all of which reflected Lenovo's brand identity.

We designed brochures, fliers, and social media ads for direct marketing campaigns. For their website and product assets, we designed e-books and long-form infographics which performed as sales assets. To truly engage their customers, we designed interactive screens showcasing their products as part of their in-store digitized sales collateral.

To assure effectiveness of the marketing collateral, we conducted usability tests with Lenovo's target audience. Their stakeholders were also consistently involved in the process, their inputs amounting to perfect iterations of the desired assets. Our user-focused design approach merged with the brand’s market goals and helped with customer engagement and brand presence.

UX Design & Project Management:  Nidhin

UI & Visual Design: Nidhin

Lenovo's marketing collateral release proved to be effective and in-step with their marketing strategy, appealing to their loyal customers and market associates. Creative visual design and user interface layouts strengthened the scope of Lenovo’s marketing assets, sailing steady in today’s tech market.